The Portugal News is a news and information outlet for expatriates and tourists of all nationalities. A new owner, Richard Clingen, with a background in online marketing, took control of the company in June 2020 and made some immediate changes to the online news and information offering resulting in a threefold increase in traffic.
In print, online and social media numbers
The company reaches approximately 60,000 people through the newspaper mainly on the Algarve each week based on the industry average of 3 readers per paper.
Three magazines have been added to The Portugal News stable, Properties in Portugal, Central Magazine and in 2023 Perfect Portugal a new international Magazine that has targeted the US launched in partnership with The Wall Street Journal and Chicago Tribune and Barrons. All the magazines have supporting websites.
Online www.theportugalnews.com has between 700,000 to 1m unique viewers visiting the website each month and around 2.5million page impressions dependent on the news stories and also Googles continual changing of their algorithm.
We have over 130,000, social media followers, Instagram, Linkedln and X (previously Twitter) are growth areas to be exploited. Our weekly newsletter is emailed to nearly 100,000 addresses each with an open rate of over 65% to 70%, and an email capture programme is in place bringing new sign ups each month.
The value of the company is in the online
Theportugalnews.com can now be read online in 20 different languages with more to follow - Portuguese, German, Dutch, French, Spanish, Italian, Swedish, Polish, Romanian, Mandarin, Turkish, Russian, Hindi, Pakistani and Afrikaans- this new service was started in October 2020. The new languages now accounting for approximately 15% to 20% of the traffic.
The online traffic is all organic - not bought - so it is of very high quality as the people reading have a genuine interest in Portugal, otherwise they would not be on the site. Again, this is where the value of the company is with SEO for The Portugal News number one in English and rapidly climbing in the other languages.
The Portugal News has had a lot of success in growing markets. The US market is now the second largest market after Portugal and in 2023 we have been growing South Africa with good results.
To know how to benefit from the 10% discount on advertising contact us via email: info@ccilsa.org.
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